888 Enters the New Jersey Sports Betting Market

New Jersey sports betting industry has welcomed another big player. 888 Sport NJ, owned by 888 Holdings, has entered this lucrative market which has seen increased growth in the recent past. Its entry closely follows that of William Hill as a player who has a strong global presence. Kambi powers the sports betting platform of the new operator. Kambi happens to be a popular sportsbook provider which runs the systems for this firm in other markets. Additionally, Kambi provides sportsbook for Play SugarHouse Sports in New Jersey. It is available on both Andros and iOS devices.

888 Sports Betting Options

888 Sport NJ has a different approach to the market compared to Play SugarHouse Sports. It exists on a separate website, unlike Play SugarHouse Sports which has integrated its sportsbook to its the platform which hosts its online casino. However, most of the other features like the payment methods are almost the same. The new firm happens to be the only online operator regulated to operate in the US online gambling markets in at least three states. These states are New Jersey, Delaware, and Nevada.

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The new entrant has ambitious plans to venture into the Pennsylvanian market. In this new market, it collaborates with Mount Airy Casino for iGaming. Perhaps, this firm is taking advantage of newly legalized online gambling market in Pennsylvania. The state authorized these gaming activities in October 2017. The live operations of 888 are expected to go live by the end of the first quarter of the year 2019.

Multi-State Operations

In its operations in New Jersey, the firm will run its activities under the license of Caesars Entertainment. According to the CEO of the firm Itai Frieberger, the entry of the firm in the lucrative American market will serve to improve its chances of tapping into the lucrative and fast-growing market. He noted that his firm is the only firm which has a license to carry out operations in three states which will provide it with a unique opportunity to capture a larger market base compared to its competitors.

888 is a market leader by all means. It has the capability of offering around 28 markets which is more than half of what the competitors in the NJ maker offer. Gaming enthusiasts can access football, baseball and other offerings such as La Liga. The firm has truly redefined this landscape. It has also a listing for eSports.

Although this was banned due to regulatory challenges, the NJ authorities clarified the law making it easy for the firm to offer this service. In the area of innovations, 888 plans to match its peers. It will offer a special “Cash Out” feature. Under the feature, players can cash out their bets even before the final outcome. It is the flexibility which is needed in this highly competitive market.

888 is experiencing tremendous growth over the past one year. It has more than two hundred offerings from the initial fifty offerings. Additionally, it has a mobile casino app on Android. Its online poker sites in Nevada are sharing liquidity with those in New Jersey. This will improve its operations and cash management.

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