Betsson Group Pushes New Spanish TV Campaign
The Betsson Group is an online casino and gaming operator. The group has just launched their first television campaign in Spanish. The group is listed in Stockholm and has started their first Spanish marketing campaign. The campaign is call Suecos, pero emocionantes and is designed to promote Betsson.es.
The Betsson Group is a multi-brand operator in Europe. Last February saw the beginning of their first Spanish online gambling property. They are currently introducing the flagship Betsson brand to new Spanish audiences.
Betsson marketing has spoken about their campaign. They stated the television commercial was intentionally designed to be non-conventional. The group believes this will enable the online gambling commercials to stand out from the many currently being aired in Spain.
The company added they are trying to ramp up their 2018 presence and coverage to address the expanding Spanish market for online gambling. Andrea Rossi is the Managing Director for The Betsson Group for Latin America and Southern Europe. She has hopes the campaign will be appreciated by the Spanish audiences as much as it is by the Betsson group.
Andrea Rossi spoke of Betsson as being their flagship brand. She said the company focuses on providing the best possible entertainment for their customers. She wants the Spanish market's biggest entertainer to be Betsson.es.
Betsson.es was first launched earlier in the year. They are just now introducing their brand as a Swedish market leader to a much wider Spanish audience. The Betsson Group is an expert in entertainment and an online gambling operator that has garnered trust from their audience.
The first television spot from the Betsson Group online gaming operator aired last Friday in Spain. The unconventionality of the spot was deliberate. The company is attempting to separate themselves from the ads being run by all of their numerous competitors. The concept for the campaign is Swedish but exciting.
The main goal of the Betsson Group is to become the Spanish market's main resource for an entertainment site throughout both Latin America and Southern Europe. The brand is now being presented to the general public as one of the great Swedish operators as well as being experts in entertainment and completely reliable.
The Spanish audience is watching a very large variety of games currently being offered through the Betsson.es launch. This includes live roulette offers from both Evolution and Playtech. This is the largest slot offering currently present in the Spanish market. The sports betting fans care now able to access well over 4,000 markets. This provides all the best pre-match and live events. The Spanish market was accessed by the Betsson Group in March of 2017. This occured once they had acquired the Premier Casino online gaming operator license.
The Betsson Group was established in 1963. They are one of Europe's largest iGaming industries. They offer more than twenty brands including sportsbooks, casinos and additional games. The group is licensed in eleven countries including Central Asia and Europe. Their holding company is called Betsson AB. The company is a responsible gaming operator.