Blueprint Acquires UK Based Developer Project & Bookmakers Support Horse Racing Suspension
Blueprint Acquires Project to Enhance the Group’s UK Positioning
The Gauselmann Group intends to enhance its position in the market of the United Kingdom, after Blueprint Gaming, its gaming arm has acquired Project, a UK gaming developer. The game offerings of Blueprint Gaming in the UK market is going to diversify its portfolio, with the great addition of games from the acquired developer, Project. These games are going to go through optimization to adapt to the iGaming sector in the United Kingdom. Blueprint is also going to integrate the content they receive from Project to its slot machine offerings, to further bolster its land-based gaming services.
The Terms of the Acquisition Deal
Project, whose base is in the United Kingdom, has been an active member of the gaming industry for more than thirty years. It has developed more than fifty gaming titles such as Find the Lady Poker and Mega Bars. According to the terms of the acquisition, the management team at Project will remain in control of the day to day activities in the London Studio. Therefore, Matt Cole will stay in his position as the business’ managing director.
The development and design departments of Blueprint and Project are going to work together to develop and bring brand new gaming content to the UK market. According to Sascha Blodau, the United Kingdom General Manager of Gauselmann Group, Project has a solid reputation in the UK retail market, and they are thrilled to welcome Project into the Blueprint family. He added that new and enlarged group is going to have Matt Cole as the MD and that they are looking forward to working closely with the team at Project.
On the other hand, the MD of Project, Tony Boulton, stated that they have a great team of experienced members and that they are going to benefit from the support and the scale, as well as the distribution that the Gauselmann Group will provide. He added that the chance is going to enable Project to grow, and will introduce their top-notch games to the wide online audience. As for the specific terms of the acquisition deal, they remain confidential, as Blueprint, Project, and Gauselmann did not reveal any details regarding it.
Major Bookmakers Support the BHA’s Decision
A large number of the biggest UK bookmakers announced their support of the decision of the BHS (British Racing Authority) to suspend all horse racing meetings because of the outbreak of the equine flu. Horse racing is not going to resume until next week, with the BHA meeting today to discuss whether they should extend the suspension or not. The BHA took that decision after consulting with more than fifty veterinarians and trainers.
The list of leading bookmarkers that supported the decision included William Hill. William Hill stated that the decision is in the best interest of the racing horses. The spokesperson noted that the bookmaker is ready for any racing cancellation, as the wellbeing of the horses is the number one priority.