Partnership Between Evolution Gaming and Scientific Games Extended
Online casino game developers Scientific Games and Evolution Gaming have announced an extension to their partnership. The deal concerns the use of exclusive content rights by Evolution Gaming and indicates the pair’s projections for the coming years in the live casino industry.
Scientific Games has produced two incredibly popular poker games at land-based casinos known as Ultimate Texas Hold’Em and Three Card Poker. Evolution Gaming recently had access to the online version of both games in the initial agreement between the parties. Now, the two developers will make amendments to the agreement that gives Evolution two more games in its collection. These internationally recognized table games add more strength to Evolution’s overall collection and will continue to do so for the foreseeable future.
The newer agreement also states that Scientific Games will give Evolution exclusive content rights for operations in Europe. Such a firm partnership is a natural fit, according to Evolution Gaming’s CPO Todd Haushalter. He further stated that both companies being the top providers in their respective categories is a win-win situation.
Bob Hays, the Vice President of Business-to-Business Marketing at Scientific Games, is equally as enthusiastic about the extension. Hays recognizes the opportunity to keep Scientific’s presence in the live casino realm with innovation and collaboration that Evolution Gaming can provide.
Evolution Gaming is a leading provider of live casino content for numerous gaming sites. The developer’s portfolio includes live blackjack and roulette, as well as different classic poker games. Technology from Evolution Gaming includes streaming of live dealers using an HD display, and real-time options for betting or adjusting the game’s parameters.
The developer’s popularity is a result of player demand for a more immersive experience online. Land-based casinos have been constantly challenged by their online competitors in recent years, but the gaming venues with a physical location rely on drawing in players with numerous accommodations.
Advanced game developers such as Evolution Gaming challenge the appeal of a land-based casino by making the gaming experience as close to the real thing as possible. Players who frequent online casinos are taking advantage of the convenience of a gaming site’s availability on PC or mobile devices.
The partnership extension between Scientific Games and Evolution Gaming is a clear indication that the online casino industry is healthy. The options away from traditional gaming venues are expected to become even better in giving players an authentic experience at home or abroad. With VR technology being tested and crypto casino transactions on the rise in the online realm, land-based casinos have a legitimate cause for concern.