The Stars Group is one of the leading companies behind online casino and gambling services in the world, and the firm recently unveiled a cash prize contest that is equally as big. Players at any of the Stars Group websites will have an opportunity to win an amazing £100 million as the ultimate prize in sports betting. All the player has to do is make a correct prediction for each match in the upcoming 2018 World Cup. Although it sounds like a breeze, players will have to determine a win, lose, or draw for a total of 64 matches that will occur during the popular event. The £100 million will be offered as one lump sum, or it will be divided into shares if multiple players happen to make all correct guesses.
It will be free to enter the competition if the player is from Denmark, Sweden, or the UK. Finnish and Norwegian players can also join up for free and try their luck at creating a perfect bracket. The Leaderboard Challenge will be an additional feature from The Stars Group that allows players to see how their progress is coming along in real time. Although not everyone can win the big prize, smaller rewards will be given to 1,000 players who finish at the top of the rankings. The Stars Group enlisted the help of Freddie Flintoff in a humorous marketing campaign for the competition.
Officially known as the Stars £100 million Challenge, the competition will be the center of a large TV and digital advertising block. Players in multiple regions will undoubtedly run into the silly promos and commercials used by The Stars Group to bring hype to its big challenge. Freddie Flintoff in particular plays the brunt of numerous jokes, including being dangled in front of a green screen to be “shot into space.” As a human billboard, Flintoff brings a hilarious presence to what is otherwise a serious amount of cash prizes in the competition.
The multi-brand concept behind the newest Stars Group campaign means that players in all regions can take advantage of bonus prizes. For example, the flagship loyalty program led by The Stars Group will be throwing in £4 million worth of extra perks as the 2018 World Cup happens. Players will earn extra points on the three-brand network that includes BetStars, PokerStars, and PokerStars Casino. This great loyalty program has already given away £100 million to players over the last year.
The Stars Group is the parent firm for some of the most recognizable brands across the globe. In fact, this group holds more licenses for regulated online gambling services than any other company. At the present time, The Stars Group is permitted to operate in 17 regions under its PokerStars brand. Altogether, there are millions of registered players around the world who regularly visit the sites belonging to The Star Group, enjoying the online casino, sportsbook, and poker products. Originally known as Amaya Inc., The Stars Group is headquartered in Toronto, Canada and currently has close to 2,000 professionals on staff.