Shares of many gambling firms in the United Kingdom witnessed a decrease last week. It was after the gambling commission (UKGC) proposed new curbs on incentives and programs that target the regular gamblers. At the same time, the Betting Gambling Council is urging the giant, Google, to update its blacklist for gambling sites.
UKGC Proposed New Curbs on Gambling
The gambling commission stated in a report that it is proposing a ban on VIP accounts at UK casinos. These accounts offer massive rewards for the regular players and a bigger limit for deposits. It is a part of the commission’s encouragement of the industry to adapt to a code of conduct. The spokesperson of the UKGC stated that they have been taking action so that they can address the poor practice surrounding VIP customers.
He added that the gambling companies rely on the VIP clients for their bulk deposits, despite forming a small portion of their clientele base. The report came out two months following the calls by a cross-party group of lawmakers for new measures. These measures aim to protect vulnerable players. As a result of these statements, many UK gambling firms and their shares got affected negatively.
Betting Gaming Council Calls on Google for Updates
In related news, it is not only the UKGC, as the BGC is calling on Google to update its blacklist for gambling sites. It came after research by GamCare, the United Kingdom self-exclusion register. It revealed many black-market gambling options. A GamCare user stated that they saw ads to offshore casinos through a tweet. Google previously reported that the offenders were denied access to the AdWords platform. On the other hand, it seems that some offshore casinos can get around these restrictions. There are also a lot of ads and promoted links that encourage players who are trying to stop gambling.
The Labour Party MP, Carolyn Harris, stated that they do not blame google necessarily. He added that Google, in a way, is also the victim of the ingenuity of these companies. These companies that are bypassing these measures to access the players. Therefore, they are calling on Google to enhance how their blacklist functions as they believe that more needs to be done to guarantee the protection of vulnerable UK players